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Accelerating Data Pipelines on Databricks using Generative AI
How Shorthills AI's KodeBricks helps you build faster, smarter, and more efficient pipelines Data teams often find themselves spending weeks on tasks like learning infrastructure, understanding clusters and optimal cluster sizes, and handling repetitive code. These activities, though essential, take time away from building scalable solutions. As a result, the true value of Databricks remains untapped. Even with AI-assisted code generation, engineers still face the challenge o
5 min read


Marketing Mix Modeling (MMM): The Secret Weapon for Data-Driven Marketing ROI
Marketing Mix Modeling (MMM) is a well-established statistical technique used to measure the impact of a company’s marketing and promotional activities. It combines historical sales data with marketing spend across channels to quantify each channel’s contribution to business outcomes. Unlike intuition-based rules of thumb, MMM provides a data-driven methodology for attributing revenue to marketing channels, accounting for both carryover (adstock) and diminishing returns (satu
9 min read


AI Agents: The Future of Intelligent Automation
Artificial Intelligence (AI) is no buzzword—it’s a transformation in technology sweeping across industries globally. Amongst this vast umbrella, AI agents are an effective innovation. Digital beings with the power to take decisions, drive complex workflows autonomously, and perform tasks independently with a semblance of intelligence were until recently the stuff of science fiction. As we further incorporate AI in our daily lives, AI agents are taking the central stage of thi
6 min read


CyberAware: Secure AI Usage
What is AI security? Short for artificial intelligence (AI) security, AI security is the process of using AI to enhance an organization's security posture. With AI systems, organizations can automate threat detection, prevention and remediation to better combat cyberattacks and data breaches. Organizations can incorporate AI into cybersecurity practices in many ways. The most common AI security tools use machine learning and deep learning to analyze vast amounts of data, in
6 min read


Unlocking Business Insights and Innovation with SAP Business Technology Platform: Analytics & Custom App Development Made Easy
SAP Business Technology Platform SAP Business Technology Platform is a platform that allows users to integrate data analytics, custom app development and AI with SAP applications that are existing in the cloud. What is SAP BTP? https://www.sap.com/products/technology-platform.html https://www.sap.com/products/technology-platform/what-is-sap-business-technology-platform.html SAP BTP Architecture: Source: https://www.sap.com/products/artificial-intelligence/bu
2 min read


Comprehensive Guide to Data Engineering
What is data engineering? Data engineering is an important field that deals with the design, development, and maintenance of systems and infrastructure for managing data on a large scale. It includes key processes such as data collection, storage, transformation, and analysis. In today's data-driven world, the enormous value of data is often compared to "new oil". It flows from many sources. including social media, IoT devices, e-commerce platforms, banking transactions an
4 min read


Supercharge your AI with RAGAS: Transform evaluations into insights that count!
What is RAGAS? RAGAS is a framework with metrics and LLM-generated data to evaluate the performance of your Retrieval-Augmented Generation (RAG) Pipeline. Source: https://towardsdatascience.com/evaluating-rag-applications-with-ragas-81d67b0ee31a RAG Pipeline consists of two components: Retrieval Component- Retrieves additional context from an external database for the LLM to answer the query. Generator Component- Generates an answer based on a prompt augmented with the retr
2 min read


GraphRAG: Enhancing Retrieval and Generation with Knowledge Graphs
GraphRAG is much better than standard RAG in several important ways, especially for global sense-making questions when applied to big data. Here is a summary of the key points- Manage Global Issues: Limitations of RAG: RAG is excellent at retrieving some kind of information but is weak in giving answers to global questions that require summarization of the whole text corpus, such as finding out what are some main themes. GraphRAG Solution: GraphRAG addresses this by treating
2 min read


AI’s Positive Disruption Across Industries: Why Industry Leaders Must Move Faster
AI was considered a future dream, but today it is an inevitable element in the business strategy. It’s changing everything from healthcare to retail by powering an evolution in nearly every industry that helps companies streamline operations, enhance customer experience, and gain insights previously out of reach. Let’s look into key use cases of major sectors and how AI is reshaping the traditional processes with a visual representation of it’s impact on different industries-
4 min read


AI Adoption Dilemma: What’s Holding CEOs Back from Going All-In?
We have, in our previous blogs , taken the time to go down deep into the different benefits that AI brings, the pain points that CEOs have to solve by optimizing operations to accessing value in unstructured data. With AI’s ability to improve efficiency, decision-making, and productivity at large, one would think that huge adoption across industries will happen and is happening; that’s not the case, though. According to PwC’s Emerging Technology Survey , 73% of US companies a
6 min read


From Bottlenecks to Breakthroughs: How AI Empowers CEOs
With great power comes great responsibility. The top in the organizational chain sometimes feels like all-powerful authority, but the CEO’s role carries a unique burden: They have to throw their strategic vision forward; however, at the same time, a mountain of daily operational challenges stands on their shoulders. Focused on growth, innovation, and leadership, they are most likely stymied by small stuff that gets in the way. In other words, these are tasks that appear meni
5 min read


CEO’s Guide to AI Integration: Turning Barriers Into Business Opportunities
AI has evolved from science fiction, into the boardrooms of companies big and small, as companies along the spectrum increasingly embrace this transformative technology. At its heart, AI opens up the potential for driving efficiencies and capabilities the world has yet to see; automating mundane routine processes, providing cutting-edge analytics, and thereby offering entirely new insights. The very journey to AI adoption is marked by its own set of challenges. To really tap
5 min read


Generative AI for Business: A Smart Investment or a Risky Gamble?
We hear it enough times: patience is a virtue, and all good things take time — but is that really true anymore? There’s no world that’s speeding along more rapidly than today and with the inventions of the future at our fingertips, who has time to wait? If we can solve problems in one second using our phones and laptops, why should our company’s growth be any different? As we navigate through an era driven by instant results, it’s time to rethink this adage, and step into
6 min read


Meet o1: OpenAI’s Breakthrough in Human-Level Reasoning
We’ve all heard the saying, “Think before you speak” and it is a principle that has always guided our conversations and decisions. But what if artificial intelligence could do just that? OpenAI has taken this concept to another level with their latest model, o1, which can integrate deep reasoning and thoughtful analysis directly into AI. In the o1 series, OpenAI is not only innovating technology but also redefining the way machines approach as well as solve complex proble
4 min read
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